Mission

Our mission is to leverage strategic insights, creative design, operational excellence, and relentless optimization to craft exceptional web experiences that drive tangible value for our stakeholders. Through collaborative innovation and a commitment to continuous improvement, we empower Bentley to thrive in the ever-evolving digital landscape.

Vision

Our vision is to revolutionize web experiences by leveraging strategic insights, driving transformative change, optimizing operations, and fostering innovation. We aspire to create digital landscapes that seamlessly integrates cutting-edge technology with human-centric design, delivering unparalleled value to both users and stakeholders. Through our relentless pursuit of excellence, we aim to set new standards for online engagement, empowering Bentley to thrive in the ever-evolving digital ecosystem.

Objectives

Elevate & Protect Bentley's Profile

Establish overarching web strategies and standards at a global level.

Drive Organic Growth

Enhance organic traffic and increase conversions by improving website performance and usability.

Deliver Marketing & Creative Excellence

Elevate the web experience team and its services.

What We Do

We offer the following expertise, consulting, and advisory

Information architecture
Compliance (Security, Accessibility, Legal, etc.)
Best Practices

SEO
CRO
Web Operations
Translation

eCommerce
Web Design (UX/UI)
Web integrations

We manage a diverse range of web properties

Bentley.com (10+ languages); Bentley China;
Bentley Canada

Global Virtuosity.com available in English, Spanish, German; Brazil Virtuosity.com;
India Virtuosity.com

Blogs
Campaign landing pages
…and more!

Additionally, we work closely with our surrounding partners, including:

SEEQUENT
Education
Communities

Learn
Investors
Jobs

Acquired companies
Acceleration sites
…and more!

Meet the Web Experience Team

Our Web Experience Team is a dynamic group of innovators, designers, and strategists dedicated to crafting digital magic. We blend strategic insights with a sprinkle of creativity and a dash of operational excellence to create web experiences that not only look stunning but also deliver real value.

For helpful links and more information, BOOKMARK our SharePoint site.

Our Cross-Functional Partners

We function as a “team of teams,” working cross-functionally with various groups to achieve our common goals. This approach allows us to leverage diverse expertise and perspectives, fostering innovation and efficiency. By collaborating closely, we ensure that every project benefits from a wide range of skills and insights, driving us towards success together.

Digital Marketing Leadership Meeting

Our Digital Marketing Leadership team got to get together for the first time! Can you find Nate Reed, Analytics, in this picture?

Monthly Web Experience Team Member Spotlight

Camille Schroeder
Senior Marketing Specialist

Meet Camille, a Senior Marketing Specialist that has been working at Bentley for the past 6 years. Camille is an integral part of the Web Operations team and spends most of her time on Bentley.com and the eStore. Her uncanny ability to produce the most appropriate GIF in any Teams chat conversation is her superpower, making every interaction a bit more fun and engaging. Camille says the best part of her job is undoubtedly the people she works with. She gives a special shout-out to the “Do Team!”

She lives in Brandon, Menitoba, Canada – known as the “Wheat City of Canada.” Camille loves to unwind with a good book. Last year, she read an impressive 54 books, with cozy British thrillers being her current favorite genre. If there were 25 hours in a day, she would spend the extra hour reading outside on a sunny day.

Favorite Homecooked Meal:
Rollkuchen with Watermelon — a traditional Mennonite Meal.

What’s the best life advice you’ve ever been given?
Don’t sweat the small stuff.

If you were an ice cream flavor you would be…
Vanilla with lemon rind. Sweet with a little sour!

Most Frequently Used Microsoft Teams Emoji

Heather Lehr
Senior Web Designer

Meet Heather, a talented Senior Web Designer. With four years of experience at Bentley, Heather is responsible for user interface and front-end design/development for Bentley.com and its various environments, including sites for China, Canada, language-specific sites, the blog, and more. Heather’s superpower at work is her attention to detail and design as a whole. Her meticulous approach ensures that every project she touches is polished and professional! Heather was the backbone of the web design when the new Bentley.com launched nearly 2 years ago.

Outside of work, Heather enjoys a variety of hobbies to unwind. She loves running with her daughter, watching TV shows or movies with her husband, drawing or working on illustrations, and editing her photography. Heather lives in PA, a place rich in history. The first settlers in the area were Quakers around 1682, and the town was officially created in 1789. An interesting fact about her hometown is that a trolley, created on April 1, 1913, is still in operation today, running right down the middle of the town!

Favorite Homecooked Meal:
Shrimp pasta! We created our own recipe through trial and error, but it is similar to this.

What’s the best life advice you’ve ever been given?
If it is not going to matter in 5 years, do not spend more than 5 minutes worrying about it.

If you were an ice cream flavor you would be…
Chocolate